How to Optimize Video for Meta
Meta is the biggest name in social media.
It’s flagship product Facebook was the first big name in this “new” way of communication and still, almost two decades later, it is among the major players in the arena.
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Video IQ:
How to Optimize Video for Meta
If you’re trying to reach people on social media you’re going to have to use Meta in some way.
As of Q4 2021 more than 2.8 Billion people used at least one Meta platform EVERY DAY.
Considering there are around 8 Billion people on the entire planet that’s a pretty big slice of the pie.
And you only need to reach a fraction of that audience for your business to see a positive impact.
The way to best reach them? Video, of course.
In this mini-course I’ll talk about some specific features of Instagram and Facebook and how to tailor your videos to them.
I’ll also cover some basic ground rules for video on social that apply to all of Meta’s platforms, and are good rules of thumb for creating video for social media in general.
This includes:
- How to shoot your video
- Angles and framing
- Editing
- Grabbing your audience’s attention
- Sound
- Captions
- Topics
- Storytelling and more
Do you wonder what types of videos you should create or what your audience might want?
I’ll also cover some simple, yet powerful ideas for video that will resonate with your audience and are easy to record. We’ll talk about tagging and algorithms, titles and descriptions to help you get found.
And of course I’ll cover specific video to each platform. For Facebook that means posts, stories and live and for Instagram the same applies plus I’ll cover Instagram’s newest and most popular feature: Reels.
You’ll get downloadable worksheets and we’ll talk about how to post for the most reach, thumbnails, pinning posts, embedding, stickers and hashtags.
If you're:
- An expert
- Professional
- Entrepreneur
- Coach or consultant
- Vlogger
- A wannabe YouTuber
- Interested in creating compelling video as part of your thought-leadership series, digital content and marketing plan...
You need to learn the ins and outs of optimizing your videos for Meta.
NICE TO MEET YOU
I'm Kerry Barrett
My fear of public speaking wasn’t a rational fear. It crippled me — sending me into the proverbial fetal position, paralyzed by anxiety and insecurity. So, how did I end up with a 20+ year career in the news business, speaking to an audience of millions every day and even winning an Emmy®
It started with a childhood spent overseas. I was always interested in learning about other people — their cultures, how they lived and their personal stories. This influenced not only my career path in communications, but also my innate ability to recognize interesting stories in others. Basically, when you go to school for Speech and Communication Studies, you have no choice but to face your public-speaking phobia.
Over time, with a lot of hard work and a large splash of self-confidence, I didn’t just kick that once crippling fear to the curb, I turned it into one of my core strengths.
AND YOU CAN TOO!
Now, whether it’s on camera or media presentation and strategy, or becoming a more dynamic, confident and compelling public speaker, individual, groups or via video conference, I help clients from all walks of life to crush their confidence and conquer those fears.
"I had a vague vision but no experience on camera. I was nervous! Kerry created a masterpiece that brought my story to life, providing me with essential coaching for my video, public speaking and 1-on-1 interactions.
- Rosie K.
"I’ve always wanted to use video to promote my business but I was scared, Kerry and her team helped me out to make it happen. She’s freaking great at what she does. If you want help with sales and biz dev, she’s your gal."
- Dr. Jean O.
"Here I am doing a video testimonial, totally comfortable, understanding how to do it, where to put it, where it all goes, leaps and bounds. It's not an understatement to say that it changed my life. So if you're considering it, I highly recommend it. It's totally worth it."
- Kate C.
FREE Course
Video IQ:
How to Optimize Video for Meta
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