How to Optimize Video for Youtube
If you want to create video, you need to understand YouTube.
This mini-course will help you understand the ins and outs of YouTube and ensure your videos get found!
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Video IQ:
How to Optimize Video for Youtube
YouTube is the 2nd biggest search engine in the world. Second only to Google (who also owns YouTube).
70% of YouTube users have made a purchase based on a video they’ve seen on YouTube.
What, you say, I don’t just upload a video and violá, 1 Million subscribers?
Sadly no.
But there are things you can and should do to optimize your video for YouTube to not only get found, but gain traction, gain confidence and grow your following.
In this mini-course, I’ll give you real, tactical and practical tips and hacks on how to ensure you set up your YouTube channel for success.
I’ll show you the exact steps you need to rock YouTube like a champ, including:
- Set up your account
- Complete your profile professionally
- The two videos your channel needs to have
- Custom channel URLs to optimize search results
- How to unlock additional features
- The importance of community posts
- YouTube partner program
Setting up playlists - YouTube video cards
- Subscribe buttons
End screens and placecards
You’ll get downloadable worksheets and I’ll also share my best tips for engagement with your audience including:
- Making a schedule to post regularly
- Scheduling ahead of time and subscriber reminders
- Read and respond to comments (at least the ones that deserve it)
- Ask questions in videos to interact with your audience and encourage commenting
- Optimal video length (hint: it’s about the content not the length)
- How to capture their attention
- How to create the best titles, thumbnails and keywords to get pushed to the top of those all-important search results
- And so much more!
If you're:
- An expert
- Professional
- Entrepreneur
- Coach or consultant
- Vlogger
- A wannabe YouTuber
- Interested in creating compelling video as part of your thought-leadership series, digital content and marketing plan...
You need to learn the ins and outs of optimizing your videos for YouTube.
NICE TO MEET YOU
I'm Kerry Barrett
My fear of public speaking wasn’t a rational fear. It crippled me — sending me into the proverbial fetal position, paralyzed by anxiety and insecurity. So, how did I end up with a 20+ year career in the news business, speaking to an audience of millions every day and even winning an Emmy®
It started with a childhood spent overseas. I was always interested in learning about other people — their cultures, how they lived and their personal stories. This influenced not only my career path in communications, but also my innate ability to recognize interesting stories in others. Basically, when you go to school for Speech and Communication Studies, you have no choice but to face your public-speaking phobia.
Over time, with a lot of hard work and a large splash of self-confidence, I didn’t just kick that once crippling fear to the curb, I turned it into one of my core strengths.
AND YOU CAN TOO!
Now, whether it’s on camera or media presentation and strategy, or becoming a more dynamic, confident and compelling public speaker, individual, groups or via video conference, I help clients from all walks of life to crush their confidence and conquer those fears.
"I had a vague vision but no experience on camera. I was nervous! Kerry created a masterpiece that brought my story to life, providing me with essential coaching for my video, public speaking and 1-on-1 interactions.
- Rosie K.
"I’ve always wanted to use video to promote my business but I was scared, Kerry and her team helped me out to make it happen. She’s freaking great at what she does. If you want help with sales and biz dev, she’s your gal."
- Dr. Jean O.
"Here I am doing a video testimonial, totally comfortable, understanding how to do it, where to put it, where it all goes, leaps and bounds. It's not an understatement to say that it changed my life. So if you're considering it, I highly recommend it. It's totally worth it."
- Kate C.
FREE Course
Video IQ:
How to Optimize Video for Youtube
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